Why Make Vet Approved Products?

At Friday's Dog, our mission is to become America's most trusted dog brand for all your dog care needs.

We believe dog health is a critical part of accomplishing our mission. We want you to feel confident and excited to use our products to enhance your dog's wellbeing.

We worked with dog experts to ensure every product we produce gets approved by the professionals (like rockstart vet Dr. Lisa Newell) and their dogs.

The result? Products you trust, enjoy, and give you and your pup the best possible experience with the best possible effects.

So not only are our ingredients hand-picked by us, but they also go through a rigorous vet approval process.

That's why all our grooming products are spot-on safe, safe for 8 week and older, pH-balanced, paraben-free, sulfate-free, bleach-free, peroxide-free, and of course creulty-free.

"As a practicing veterinarian, I am passionate about educating dog parents to make informed decisions regarding care and nutrition on behalf of their beloved dogs. Happy, healthy dogs make happier, healthier dog parents. Friday's Dog has launched a line of products that I am proud to recommend and use on my own dogs. Quality matters and Friday's Dog delivers." - Dr. Newell

MEET DR. LISA NEWELL

Dr. Lisa Newell is our rock star vet fromMalibu Coast Animal Hospital who hashelped develop our product formulas.She’s a board member for theCalifornia Wildlife Center, K9Connections, World Dog Alliance andPresident of their American Chapter.

"As a practicing veterinarian, I am passionate about educating dog parents to make informed decisions regarding care and nutrition on behalf of their beloved dogs. Happy, healthy dogs make happier, healthier dog parents. Friday's Dog has launched a line of products that I am proud to recommend and use on my own dogs. Quality matters and Friday's Dog delivers." - Dr. Newell

Groomer Quality and Spa Inspired Products

Our commitment to excellence means achieving the same quality as the experts. Not only did we check in with doggy health experts, veterinarians, but we also checked in with the bath and body specialists.

Keeping your dog's lifestyle in mind our grooming products have a soothing touch for all ages, activity levels, coat types, skin sensitivities, and lengths.

We even created a conditioner so you could replace the oils your dog loses during bath time.

We believe all baths should be refreshing and moisturizing, leaving your dog shiny, silky, and at max cuddle factor.

Try out Friday's Dog quality and experience that Friday Feeling! We know you and your dog will approve which is why we have our Tail-Wagging Guarantee!

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Veterinarian Approved

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