But we didn't think it was enough for us to tell you the ingredients are quality because anyone can make big claims about their ingredients. That's why we believe we need dog experts to approve all of our products. With their trust we know we'll have yours.. If experts on dog health didn't want our products on their dogs, then we didn't want to sell them. We've ensured every product we produce goes through our veterinarian, Dr. Lisa Newell. Our signature formulas have each ingredient ensured by Dr. Newell to be safe for use on her own dogs and by extension safe for yours.
"As a practicing veterinarian, I am passionate about educating dog parents to make informed decisions regarding care and nutrition on behalf of their beloved dogs. Happy, healthy dogs make happier, healthier dog parents. Friday's Dog has launched a line of products that I am proud to recommend and use on my own dogs. Quality matters and Friday's Dog delivers." - Dr. Newell
So not only are our ingredients hand-picked by us, but they also go through a rigorous vet approval process. But dog health and safety are more than the effects of the ingredients. It's also about keeping your dog in mind. Ingredients could be effective, safe for dog coats, and make your dog's coat softer than your sheets yet still not remain safe. What happens when your dog gets some product in its mouth or licks at its coat during a bath?
That's why our grooming products are spot-on safe. You can use our products on your dog and not see any coat de-coloration, irritation, or make your dog sick after a few licks. It's all part of our commitment to our mission to see dogs and dog owners get the care they deserve. We also have more information about how to best care for your dog in The Chow. We go into depth on different topics and facts on dogs' health and what's good for your dog's coat. Check back periodically to see more about what research and experts say to take care of your dog.