Gentle ingredients for a wholesome experience! We’ve got a wide array of soothing shampoos ready for action. Whether it’s itch-be-gone oatmeal products or allergy-friendly puppy shampoos, we’ve got the shampoos and conditioners perfect for your specific pup. If you’re worried about your dog’s shampoo ingredients, you’ve come to the right place! We only use effective ingredients that are gentle and healthy for dogs of all shapes, sizes, and coat types. Our shampoos are natural based, paraben-free, and every single product is vet-approved. So even the doggy experts think our shampoos are safe for your dog’s skin and coat. Give them a try and experience that Friday Feeling!